When can a product be defined as unique?
Certainly when it is unparalleled in the market in many ways. That’s why you won’t find equals around. These are the characteristics that make all the products created by Lucente Cosmetici unique:
Brazilian formaldehyde-free keratin
although now declared unhealthy, many cosmetic manufacturers still combine keratin with formaldehyde. Our formula, applied to all GENESIS products, totally excludes it without losing effectiveness. This means that there is no damage to the hair (in the face of doubtful aesthetic results), bad odours and health risks. Our products with Brazilian keratin are natural and without the use of chemical additives that can be harmful to hair and skin.
Brazilian natural extracts:
not everyone has necessarily heard of murumuru, caryocar, pracaxi, pentaclethra, buritì, copaifera, bertholletia excelsa and other plants that are the basis of our products. The extracts are combined with numerous active ingredients with recognised qualities or skilfully combined with other non-Brazilian components such as argan, shea or caviar extract.
Brazilian natural extracts:
not everyone has necessarily heard of murumuru, caryocar, pracaxi, pentaclethra, buritì, copaifera, bertholletia excelsa and other plants that are the basis of our products. The extracts are combined with numerous active ingredients with recognised qualities or skilfully combined with other non-Brazilian components such as argan, shea or caviar extract.
Complete solutions:
Only through authorised channels:
Lucente Cosmetici products cannot be found in supermarkets, nor can they be purchased from general online sites. To obtain them, you must contact your local representative or, if you are on holiday, you can order directly from our contact details only by proving your professional membership and an activity open to the public. Private customers can refer to their own salon.
Only through authorised channels:
Lucente Cosmetici products cannot be found in supermarkets, nor can they be purchased from general online sites. To obtain them, you must contact your local representative or, if you are on holiday, you can order directly from our contact details only by proving your professional membership and an activity open to the public. Private customers can refer to their own salon.